Wine for the future

June 14, 2022
Mission Estate wines

How Mission Estate is safeguarding heritage through sustainability.

More and more people are looking for sustainably made products with real stories, which is why sustainability is on everyone’s lips when it comes to choosing wine in 2022.

Inspired by their forebears, who created their foundation, today Mission preserves its present whilst laying the platform for a sustainable future. With a heritage like no other, Mission’s unique story has always been driven by an inspirational, pioneering spirit which captures the imagination of those with a desire to make progress and lead from the front.

As New Zealand’s oldest winemaker and a pioneer of the country’s wine industry since 1851, Mission Estate has long been a guardian of the land. An unparalleled heritage has been protected and grown through its sustainable principles, the two inextricably linked.

Mission estate gaia wines

Head winemaker Paul Mooney says, “It’s simple: if you want to stay around for a long time and produce high-quality, delicious and characterful wines, you need to take care of your surroundings. Mission has always been focused on safeguarding the environment.”

While heritage is at Mission’s heart, sustainability has been its beat for over 170 years. Recently Mission launched a new wine range, The Gaia Project, inspired by Mission’s sustainability journey so far. 

As a founding member of Sustainable wine growing New Zealand and ISO 14001 certified for more than 20 years, Mission has a long-established environmental management system in place. Rebuilt in 2007, Mission’s winery was purposefully designed to be one of the most energy and water-efficient wineries in the country – a focus that remains central to winery and vineyard management planning.

Mission estate gaia wines

Mission’s packaging is also carefully considered. Its labels and cartons contain a portion of recycled content and are sourced from local, sustainably managed forestry suppliers. Environmentally friendly printing techniques are used where possible on labels, and Mission's bottles are made of lightweight, partially recycled glass, to minimise waste and emissions. Transport emissions are further minimised as the wines are all bottled, labelled and stored at Mission.

Alongside Mission’s sustainability credentials, it is also very proud to be the exclusive wine sponsor of the Women of Influence Awards. The national annual event attracts the leaders of today and tomorrow, which aligns with Mission’s values of guardianship and pioneering spirit. The Gaia Project, in particular, provides the perfect synergy celebrating Mother Nature, the embodiment of arguably the most significant woman of all.

If you are looking to add a sense of inspiration to your table, Mission wines are made sustainably with style and craftsmanship for those who want to enjoy delicious wine with less impact on the planet.

Visit the Mission Restaurant and Cellar Door to soak up the heritage – or pick up a delicious Mission Estate wine in your local store or online today.

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