Phoenix has released a limited-edition range of its organic cola, lemonade and ginger beer flavours, with beautiful artwork on its bottles designed by local and Australian artists. It's not a sales ploy, but rather an awareness campaign for the Kiwi beverage brand's Phoenix Love Project – a collaboration with Sustainable Coastlines and Tangaroa Blue Project to give New Zealanders the tools to help clean up our world-renowned beaches.
The project is inviting people to visit the Phoenix Facebook page, and vote for the beach they'd like to be cleaned up. More than 1 litres of rubbish (equivalent to 31 full shipping containers) collected from local beaches since 2009 – it’s something that deserves our attention.
The drinks are available in grocery stores and cafes across the country and in Australia.