nutribullet Celebrates 10 Years

nutribullet, a household name in health and wellness, is celebrating 10 years of transforming daily routines in the region. From energizing morning smoothies to creative evening cocktails, nutribullet has become a trusted kitchen companion in homes across Australasia.

In 2015, CDB Group took on the distribution rights for nutribullet in Australia and New Zealand, sparking impressive growth. Initially sold only through "As Seen On TV" promotions, nutribullet quickly gained traction and became a market leader. With one of the largest retail appliance launches in Australasia, it introduced the "liquidiser" category that we now know, cementing its spot as the #1 personal blender brand across ANZ.

Since then, nutribullet has grown from a single product to a full line of kitchen essentials, including high-performance personal blenders, large blenders, rice cookers, air fryers, and more.

Looking to the future, nutribullet is set to continue evolving, with exciting new innovations on the horizon.

The brand is thrilled to announce a groundbreaking global collaboration with McLaren F1 Racing. This exclusive partnership blends high-performance kitchen appliances with the precision engineering of motorsport, showcasing both brands’ shared passion for innovation, performance, and cutting-edge design.

The McLaren x nutribullet range officially launched on February 20, 2025, with Australia and New Zealand leading the way just ahead of the Melbourne Grand Prix in March.

The limited-edition McLaren x nutribullet collection includes four co-branded blenders, such as the nutribullet Ultra 1200, nutribullet 1000 Series Essential Pack, and nutribullet Portable Blender. Inspired by McLaren’s iconic style and nutribullet’s engineering, this collection redefines high-performance blending—delivering unmatched power, efficiency, and race-inspired innovation.

These exclusive products will be available through leading retailers, including The Good Guys, JB Hi-Fi, and Myer in Australia, and Briscoes, Noel Leeming, JB Hi-Fi, Harvey Norman, and Farmers in New Zealand.

For more information about the 10-year anniversary celebrations, McLaren collaboration, and upcoming promotions, visit www.nutribullet.co.nz or follow nutribullet on Facebook and Instagram.

AND to get you excited about the launch, we have teamed up with NutriBullet to give dish readers the chance to WIN 1 of 5 nutribullet Ultra 1200 Watt. For your chance to win, simply enter your details in the form below…