Introducing The Roasters’ Cup by L’affare.

L’affare has never rested on its laurels when it comes to coffee. As coffee enthusiasts, they’re always searching the globe for intriguing, innovative, and most importantly, tasty coffees. Coffee is much like wine, where the region, altitude, terroir and how the coffee is processed & roasted results in unique & delicious flavours. 

Under The Roasters’ Cup banner, where the roasting team is let loose to find coffees they’d love to drink, they’ve released two premium, limited edition, single origin, specialty grade coffees: Amp’d Fruit & Sweet Velvet. 

Coffee trees nestled on a hill in Armenia, Colombia  

You may not be aware, but all L’affare coffees are specialty grade. This is no easy feat.  Each coffee is graded against a set of tough criteria to meet the industry wide specialty standards. Coffees are scored out of one hundred and anything above eighty is considered specialty grade. The Roasters’ Cup coffees tend to score higher on this grading system. 

As an iconic Wellington brand, L’affare has always exuded its own design flair. The original College Street café, in Wellington, is the pinnacle of moody, urban design & the Melrose Street café, located in Newmarket, Auckland is equally stylish & considered. 

This design flair has been fully embraced for The Roasters’ Cup. The ethos being that stand out coffees should stand out; the design is inherently L’affare & reflects the quality of the coffees.

Ripe coffee cherries on a tree in Armenia, Colombia

They’ve also been playful with the names, choosing descriptors that reflect the key flavours. The Honduran single origin from the Marcala region is intensely fruity and sweet, like you had plugged some plums into an amplifier. Thus, it was aptly named Amp’d fruit. It is both fair trade & organic, grown by the longstanding, innovative COMSA Co-operative. 

The second Roaster’s Cup is a single estate coffee from Finca La Glorieta in Armenia, Colombia, grown by Hernando Arcila, a third-generation coffee farmer. It has delicious, sweet peach notes to start and then a smooth finish.  The smooth finish conjured up images of drinking velvet, and Sweet Velvet was born. L’affare then overlay their roasting expertise to complete these distinctive coffees.  

Hernando Arcila and his family in Armenia Colombia

You can buy them online or at quality supermarkets. During August, you can try these coffees at their two cafés, and they have a special offer, if you buy a box of The Roasters’ Cup at the café, you receive your takeaway coffee for FREE. T&Cs Apply. 

Buy your L'affare Roasters Cup online now from laffare.co.nz

L'affare Wellington: 27 College Street, Te Aro

L'affare Auckland: 22 Melrose Street, Newmarket

Facebook: @laffare 

Instagram: @laffare