Need to know – The Apple Press

Love your apples? We suggest you make a beeline to the sunny Hawke's Bay. Something seriously salivating is almost here.

It's little secret that Hawke's Bay is home to the best apples from here to Timbuktu.

Dubbed "New Zealand's fruit bowl" for good reason, the latest fruit-filled innovation to come out of the Bay is quite possibly destined to become your favourite new beverage.

The Apple Press, brainchild of passionate apple grower Ross Beaton and food innovation specialist Sally Gallagher, bottles the very best of the Bay, while sustainably utilising the leftover “ugly fruit” from nearby Hawke’s Bay orchards (ugly fruit are those cosmetically blemished beauties that others don’t want). 

The mission was simple – to showcase the world's best apples and create the world's finest apple juice. To start, Sally and Ross sourced the best technology in the world, shipped it here, built a production facility and did exactly that. The result? Pure, homegrown apple goodness, in a bottle.

The Apple Press heralds flavours from the Hawke's Bay heroes. Think Jazz™, Braeburn and Royal Gala. Like wine, provenance reigns supreme. Each and every apple has its own unique taste characteristics. Some varieties are sweeter, some a little tangy, some even effervescent. The Apple Press want juice-lovers to discover these taste sensations at their very purest, with no added nasties or sugar – just apples.

This beautiful beverage is delicious on its own or poured over your favourite scoop of vanilla bean ice cream, it's safe to say the Dish team are already hooked on this juicy goodness.

The Apple Press have also gone a step further and paired the beloved apple with other favourite fruits; Braeburn and Valencia Orange, Royal Gala and New Zealand Feijoa and Braeburn Hawke's Bay Pear, The Apple Press will be available nationwide from Monday, April 30.

To learn more about The Apple Press, simply see here.