Bombay Sapphire® Launches Inspiring New Campaign

BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. 

In a short film featuring never-seen-before footage from Luhrmann’s personal archive, Baz talks candidly about how his life experience has shaped his own creative process and shares his philosophy with viewers, inviting them to see the creativity that exists in the everyday. Throughout the campaign, Baz Luhrmann is inviting others to capture and share what they see in the world using the hashtag #SawThisMadeThis, and will be sharing on social media the submissions he finds most creatively inspiring. 

Submissions will also be celebrated in an evolving online gallery at www.BombaySapphire.com/SawThisMadeThis

Yonder's nature-themed Gin Margarita cocktail 

‘Saw This, Made This’, is a celebration of creativity, that illustrates how the world around us creates inspiration for flavours, garnishes and creative cocktail serves. Through this digital kaleidoscopic experience, cocktails and creativity are connected by three themes: Nature, Blue and People. 

The exhibition has been brought to life in New Zealand via Queenstown hospitality venues and explores the boundaries and connections between colour, light, moments, memories, places and people. Using BOMBAY SAPPHIRE® gin as the base, the exhibition further illustrates creative and inspiring cocktail serves and flavours. 

Pig & Whistle's blue-themed White Lady cocktail 

Seven partner venues in Queenstown will showcase a unique cocktail menu, inspired by BOMBAY SAPPHIRE® and the three themes, Nature, Blue and People. These will be available for a limited time only from Thursday 19th October through to Sunday 30th October 2022.  

Venues include Yonder, Surreal Bar & Restaurant, Jervois Steak House, Little Blackwood, Pig & Whistle Pub, Pog Mahones Irish Pub & Restaurant, and Reds Bar. 

If you’re a local or visitor to Queenstown, pop by one of the venues to try the bespoke range of BOMBAY SAPPHIRE® cocktails. From a gin margarita, to a crystal clear gin martini, or a Bramble Sour to a citrus infused gin concoction, visitors and locals will be spoiled for choice this October! 

Jervois' people-themed Clover Club cocktail   

You can also snap your own inspiration, with the arrival of a Bombay blue frame, set up on the waterfront. Capture some new and exciting memorable moments through the frame, with such an iconic and picturesque background. 

Find out more about this exciting campaign at sawthismadethis.co.nz or view the submission gallery at BombaySapphire.com/SawThisMadeThis

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